Four Social Media Mistakes

Posted on October 2, 2012


Mistake #1: No Picture

You must upload a picture of yourself or your brand. Personally, I  believe Social Media is not meant  to be a generic.  People will  take you much  more seriously if you provide a photo. This is also an opportunity to brand yourself across all your Social media platforms.

 BTW…  if you’re on Facebook and don’t have a profile picture, you are considered “Creepy

Mistake #2: Not Asking

When it comes down to Social Media, you should know what you want and ask for it. Sometimes people just need a little push or reminder to be active, so if you want your Facebook post shared or your tweet retweeted, simply start it with  “Please Share and Like” or “Please RT:” Also, Twitter and Facebook are great ways to find out information to improve your product or service. So don’t be afraid to ask your followers questions.

Mistake #3: Ignoring Your Customer

When someone sends you a message or mentions you make sure to respond. Ignoring people is one of the fastest ways to lose friends and followers. If they took the time to reach out to you via a social media, you need to take the time to respond. Acknowledgment goes a long way.  Sometimes, it’s the little things in life. Make sure to respond to your customers, whether the answer is good or bad.

Mistake #4: Hard Selling

Building relationships take time, it’s important to provide information to your current or potential customer and find out what they want before you try to sell them something. Build trust with your customers like you would build trust with a new friend. People want valuable content, while it is an online conversation, it is still a conversation, so don’t be rude, talk about and provide content your friends and followers will find valuable. Don’t just cram sales stuff in their face. Engaging with people via social media builds the trust needed to open them up to becoming a customer.

Confidence is the foundation of friendship. If we give it, we will receive it.
Harry E. Humphreys, Jr.

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